Mobilizing Inclusion


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Transforming the Electorate through Get-Out-the-Vote Campaigns

Lisa García Bedolla and Melissa R. Michelson

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Which get-out-the-vote efforts actually succeed in ethnoracial communities—and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don’t.

Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame—the Social Cognition Model of voting, based on an individual’s sense of civic identity—for understanding get-out-the-vote effectiveness.  Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.

Lisa Garcia Bedolla is Chancellor's Professor of education and political science at the University of California, Berkeley. Melissa R. Michelson is professor of political science at Menlo College, Atherton, California.

"Drawing on scores of original experiments and thousands of hours of qualitative observations, this impressive and accessible book sets a new standard for research on minority voter mobilization."—Donald P. Green, author of Get Out the Vote: How to Increase Voter Turnout

"This book is a major advancement in the field of voter turnout and mobilization...I am awestruck at the remarkable bounty of data the authors have produced. They have advanced the discipline’s theories about voter mobilization substantially...their work is truly transformational."—John McNulty, Assistant Professor of Political Science, Binghamton University

"This ambitious work lays a foundation for a theory to explain the dynamics of voter mobilization among politically marginalized Americans. Garcia Bedolla and Michelson test their "Sociocultural Cognition" model with data from hundreds of GOTV efforts in California. Their analysis pushes us to think systematically about the conditions under which mobilization can and does work in a variety of electoral environments while engaging questions of deep normative significance on the inclusion of new voters into the American polity."—Jane Junn, University of Southern California

“A detailed account.”—Choice

Winner of the 2013 Best Book Award -- Race, Ethnicity, and Politics Section of the American Political Science Association.

Winner of the 2013 Ralph Bunche Award given by the American Political Science Association.
ISBN: 9780300166781
Publication Date: October 9, 2012
304 pages, 6 1/8 x 9 1/4
5 b/w illus.
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