Green to Gold


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How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

Daniel C. Esty and Andrew S. Winston

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Winner of the 2007 National Best Books Award in the Business: Management and Leadership category
An (800) CEO-READ best-seller and top 25 business book for corporate America

This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear 'how to' advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success—establishing an eco-advantage in the marketplace.
Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for 'sustainability'. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions.
With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution—not legalisms, platitudes and abstractions—Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.

Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. Andrew S. Winston is director of the Corporate Environmental Strategy Project at Yale’s Environment School. He has advised companies on corporate strategy while at Boston Consulting Group and has held management positions in strategy and marketing at such leading media companies as Time Warner and Viacom.

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While this book would have done a service in simply laying out its analysis of what is happening to make companies go green and why, the authors go far beyond that step and provide an extensive description of strategies for building eco-advantage. . . . For a comprehensive guide on the rapidly emerging norm of environment-inspired management and innovation, this book is a must-read.”—Inside Green Business


"The future of our country and our children's world depends on getting society on a sustainable track with regard to both energy needs and environmental requirements.  It is up to corporate leaders to meet this challenge, and Green to Gold blazes a trail for businesses of all kinds to follow."—Michael Morris, CEO, American Electric Power

"Environmental issues and community concerns are increasingly part of the core business model and day-to-day operations of many companies. Green to Gold provides cutting-edge guidance for executives on how to execute this agenda—and gain an 'eco-advantage.'"—Antony Burgmans, Chairman, Unilever

"Every business, big or small, in manufacturing or services, faces environmental risks and opportunities. Esty and Winston show how companies have benefited from taking these challenges as strategic opportunities, but they also detail why corporate environmental initiatives often fall flat. There are important lessons to be learned from both the successes and the failures."—Bertrand Collomb, Chairman, Lafarge

"Environment and sustainability issues have become an important focus in business generally and in the financial world in particular. Green to Gold is rich with both big-picture thinking and practical 'how-to' suggestions that will help bankers, analysts, fund managers, and investors stay on top of the 'green wave.'"—Larry Linden, Advisory Director, Goldman Sachs

"Esty and Winston have produced a compelling blueprint for how companies can address critical environmental problems, from climate change to water, and improve their performance, gain competitive advantage, make more money, and win friends."—William K. Reilly, Founding Partner, Aqua International Partners and former Administrator, US Environmental Protection Agency

"Green to Gold is a must-read for the twenty-first century CEO. Esty and Winston provide convincing examples of how companies out-compete their peers by tackling sustainability head on, engaging stakeholders, developing NGO partnerships, and folding environmental stewardship into their corporate culture."—Tensie Whelan, Executive Director, Rainforest Alliance

"No executive can afford to ignore the green wave sweeping the business world. Esty and Winston show how to make sustainability a core element of strategy—and profit from it."—Chad Holliday, CEO, DuPont

"With analytic rigor, corporate environmental advisors and Yale professors Esty and Winston probe the intersection of business concerns and environmental stewardship. . . . A nuanced picture of the challenge and complexity that adding an environmental dimension creates for businesses.”—Kirkus Reviews

"Two experts from Yale tackle the business wake-up-call du jour—environmental responsibility—from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. . . . For the responsible business leader, this volume provides plenty of (organic) food for thought."—Publishers Weekly

"A forthright but hopeful book about how to win the green revolution."—Biz Ed

“Based on their personal experiences and interviews with global corporate leaders, Esty and Winston chronicle the successes and failures of contemporary organizations to enhance their corporate value through a strategic commitment to global sustainability. . . . Although the book is oriented toward business leaders, anyone with an interest in business and global environmental issues will find it of value.”—Choice

"Green to Gold is a must read for anyone interested in investing in the vast emerging environmental markets."—Mark McGough, President and CEO, Pentadyne Power Corporation

"Offers invaluable advice to any manager or investor who wants to profit in our age of corporate accountability."—Bloomberg News

"Green To Gold is a comprehensive catalogue . . . jam-packed with eye-opening corporate programs, defying the usual cant that environmental concerns will only hurt companies."—Toronto Globe and Mail

"Green to Gold is exceptional in both the breadth and depth of its argument for the competitive advantage obtained by companies that examine their business strategy through 'an environmental lens.' It combines sound scholarship and good sense regarding the very real difficulties of implementing an environmental program. . . . Green to Gold is an outstanding introduction to environmental strategy for any corporate executive, board member, legal counsel, or business student who is coming to grips with the subject for the first time. For those who have already labored in the vineyards, it offers a means of systematically reviewing your environmental efforts to date and benchmarking against the outstanding WaveRiders showcased throughout its pages."—G. Tracy Mehan III, Environmental Forum

"Tackling everything from supply-chain management to how to get diverse departments within a company all working toward the same environmental goals, the book's chapters systematically outline the steps required to put green policies into action. . . . With charts and diagrams outlining how to manage environmental initiatives, Green to Gold, provides a clear-cut game plan for companies ready to establish an 'eco-advantage' over their competitors. It's a simple way to get started on an important goal."—Brenda Krebs, Miami Herald

"Green to Gold provides the definitive thinking on how business leaders can address environmental issues in the new economy, a world where companies win by integrating company strategies with social challenges, rather than treating economic and social as separate and different."—Michael E. Porter, Professor, Harvard Business School

“Daniel Esty is undoubtably one of the best speakers ever.”—Bill O'Reilly

"The authors present a new way of thinking about corporate strategy and take a comprehensive look at the pressures affecting corporations of all sizes and in all industries."—Abstracts of Public Administration, Development, and Environment

"What executives must know to manage the environmental challenges facing society and business."—Number 1 on CEO-READ's best-selling business books (November 2006)

Selected one of the best business books of 2006 by Soundview Executive Book Summaries

Selected as a 2007 "Outstanding" book by AAUP University Press Books for Public and Secondary School Libraries 

Winner of the Bronze ForeWord Magazine Book of the Year Award in Business & Economy

Finalist for the 2007 Terry Book Award given by the Academy of Management

Winner of the Bronze IPPY Award in the Environment/Ecology/Nature Category

Received rating of "Outstanding" from 2007 University Press Books Committee of the Association of American University Presses (AAUP) 

Winner of the 2007 National Best Books Award in the Business: Management & Leadership category.

Selected as a top 25 business book: What coporate America is reading, by (800) CEO-READ
ISBN: 9780300119978
Publication Date: October 9, 2006
384 pages, 6 1/8 x 9 1/4
20 b/w illus.

Sales Restrictions: World excluding India and Pakistan
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