Denim
WARNING
You are viewing an older version of the Yalebooks website. Please visit out new website with more updated information and a better user experience: https://www.yalebooks.com
Fashion's Frontier
Emma McClendon; With a foreword by Fred Dennis
View Inside
Format: Cloth over BoardPrice: $50.00
Our shopping cart only supports Mozilla Firefox. Please ensure you're using that browser before attempting to purchase.
A wide-ranging and beautifully illustrated history of the fashion associated with the world’s most ubiquitous fabric
Denim is one of the world’s favorite fabrics, and today it accounts for the largest segment of the clothing industry. The market for jeans alone is worth over 55 billion dollars. Experiments with denim by designers have helped to develop a vast vocabulary of denim styles beyond jeans that are now ingrained in fashion’s lexicon. This handsome book explores the multifaceted history of denim and examines the continually evolving relationship between it and high fashion.
Prized for its durability and strength, denim began as an ideal fabric for workwear, most famously in the clothing produced by Levi Strauss & Co. for fortune hunters during the 19th-century California gold rush. Over the past 160 years, however, film, television, and advertising have helped transform denim into a symbol of youth, rebellion, sex, and the ever-ephemeral quality of “cool.” The fashion industry has also played a large role in the expansion of denim into casual and couture clothing. The Denim Council, which formed in the U.S. in the 1950s, promoted denim to an ever-widening circle of customers through the framework of the fashion industry, most notably with presentations during New York fashion weeks. Featuring previously unpublished archival material from the Denim Council, an insightful text, and copious illustrations, this book offers a new perspective on denim’s rapid rise from the 19th century to today.
Denim is one of the world’s favorite fabrics, and today it accounts for the largest segment of the clothing industry. The market for jeans alone is worth over 55 billion dollars. Experiments with denim by designers have helped to develop a vast vocabulary of denim styles beyond jeans that are now ingrained in fashion’s lexicon. This handsome book explores the multifaceted history of denim and examines the continually evolving relationship between it and high fashion.
Prized for its durability and strength, denim began as an ideal fabric for workwear, most famously in the clothing produced by Levi Strauss & Co. for fortune hunters during the 19th-century California gold rush. Over the past 160 years, however, film, television, and advertising have helped transform denim into a symbol of youth, rebellion, sex, and the ever-ephemeral quality of “cool.” The fashion industry has also played a large role in the expansion of denim into casual and couture clothing. The Denim Council, which formed in the U.S. in the 1950s, promoted denim to an ever-widening circle of customers through the framework of the fashion industry, most notably with presentations during New York fashion weeks. Featuring previously unpublished archival material from the Denim Council, an insightful text, and copious illustrations, this book offers a new perspective on denim’s rapid rise from the 19th century to today.
Published in association with The Fashion Institute of Technology, New York
Exhibition Schedule:
The Museum at The Fashion Institute of Technology, New York
(12/01/15–05/07/16)
Emma McClendon is assistant curator and Fred Dennis is senior curator, both at the Museum at the Fashion Institute of Technology, New York.
EXHIBITION SCHEDULE
The Museum at The Fashion Institute of Technology, New York
(12/01/15–05/07/16)
ISBN: 9780300219142
Publication Date: March 1, 2016
Publishing Partner: Published in association with The Fashion Institute of Technology, New York
Publication Date: March 1, 2016
Publishing Partner: Published in association with The Fashion Institute of Technology, New York
212 pages, 7 1/2 x 10
125 color illus.
125 color illus.
