Essential Type


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An Illustrated Guide to Understanding and Using Fonts

Tony Seddon

View Inside Format: HC - Paper over Board
Price: $25.00
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A comprehensive and beautifully illustrated guide to fonts, essential for anyone who engages with type in their daily lives

Have you ever wondered which typeface is used for airport signs? Or about the history behind the Times New Roman font? We are constantly engaging with type, yet many of us struggle to use it effectively or simply to understand the basics. This beautifully illustrated, easy to use companion is the perfect guide to everything typographic.
Tony Seddon provides an essential lexicon that explains the history and functionality of 140 type terms and 20 unique typeface classifications. The book also features a timeline of typeface classification from the mid-15th century to the present day, and concludes with a chapter detailing over 40 important typeface families that reflect the history of typeface development and typographic style from the earliest days of movable type. 
Essential Type will help to build your knowledge of type and typeface use with a clear and comprehensive “what is it” and “why use it” approach to the subject. Five chapters explore topics including the anatomy of type, glyphs, typeface classification, and typefaces ranging from serif to sans serif to script and display. The chapter on typefaces pays particular attention to highlighting key design features and, along with illuminating backstories and tips to aid identification, makes this book the perfect companion for all type enthusiasts and practitioners.  

Tony Seddon is a freelance designer, art director, and writer living in the UK. He specializes in book design and design for print, and his published work includes Graphic Design for Nondesigners (2009), 20th-Century Design (2014), and The Evolution of Type (2015).

“A go-to handbook unencumbered by excess. . . . easy to use. . . . Those seeking to master typography will find Seddon's book invaluable.”—J. C. Burns, Choice

“An entertaining resource . . . The book’s appearance as a no-frills guide makes the witty nature of Tony Seddon’s text a welcome surprise. Each chapter accomplishes the difficult task of providing in-depth information without becoming tedious. . . . An easy, but thorough read.”—Vada D. Komistra, ARLIS/NA Reviews

“When a book’s introduction hails ‘type nerds,’ I can’t resist . . . In this book, Tony Seddon equips you with all the facts you might need for any rigorous typography debate with fellow nerds. . . . Get it for the keyboard shortcut list alone: the quickest way to that pilcrow.”—Communication Arts

Won the 2017 Choice Award for Outstanding Academic Title
ISBN: 9780300222371
Publication Date: August 16, 2016
192 pages, 5 1/8 x 9
500 color illus.

Sales Restrictions: North America